Artisanal bakery must-haves to address the top 2024 consumer demands

25 Jan 2024

In the world of artisanal baking, staying ahead is not just a choice; it's a commitment to crafting experiences that resonate with the ever-evolving tastes of your discerning customers. As we step into 2024, let's explore the hottest bakery trends based on the latest Taste Tomorrow consumer research, as well as the recipes, ingredients, and bakery products that will set your establishment apart, making it a go-to destination for bakery shoppers. 

Plant Forward Mastery

Step boldly into 2024 by responding to the global demand for plant-based bakery products. With 56% of consumers expressing a preference for plant-based options, the momentum is undeniable, particularly in regions like the Middle East (74%), Africa (74%), South America (70%), and the Asian Pacific (68%). The data underscores the importance of this shift, with 52% believing that plant-based alternatives match the taste of their animal-based counterparts, and a resounding 63% globally acknowledging their positive impact on the environment.

Go beyond the expected by creating plant-unique delights—52% of consumers are ready for experiences that celebrate the inherent properties of plant ingredients.

Let's cultivate a mindful future for your artisanal creations together. Explore our curated range of 100% plant-based ingredients and recipes at Puratos Plant Forward, embracing sustainability, health, and innovation in every aspect of your bakery. 

Nurturing Health & Well-Being

As 2024 unfolds, a notable 85% of consumers are tuning into the benefits of fibers, sparking a growing interest in digestive health. This aligns seamlessly with the shift towards holistic well-being, where 79% of consumers now recognize the profound impact of gut health on their overall wellness.

How can your artisanal bakery lead the charge in this wellness revolution? The answer lies in enriching your portfolio with bakery products that carry gut health claims and benefits. Need inspiration? Explore our carefully curated range of ingredients at Puratos Happy Gut. Crafted with precision, these ingredients, including natural prebiotic fiber and dried wheat bran sourdough, not only elevate the nutritional value of your creations but also empower you to make gut health claims that resonate with your health-conscious customers.

Now, let's talk sourdough—the timeless hero in artisanal baking. More than just a delight for the senses, sourdough is gaining acclaim for its digestive properties. In fact, a significant 62% of consumers now view sourdough products as a healthy choice, marking a noteworthy increase from 2021.

But here's the exciting twist—sourdough isn't limited to traditional bread loaves. Imagine infusing its goodness into baguettes, croissants, and an array of other bakery delights. Explore our expansive Sourdough range at Puratos Sourdough for a treasure trove of possibilities that cater to the diverse tastes and preferences of your health-conscious customers.

Capturing Classic Allure

Within the dynamic realm of artisanal baking, a steadfast trend emerges—consumers' unwavering affinity for classic bakery products and pastries that evoke a sense of familiarity and nostalgia. From the comforting layers of a croissant to the delightful swirls of a Danish pastry, and the indulgent sweetness of tres leches, these timeless classics resonate deeply.

What's intriguing is the evolving perspective on innovation within this trend. Consumers aren't merely adhering to the classics; they're seeking innovations that offer a fresh, exciting twist while preserving the essence of the familiar. A trusted croissant in a surprising new form, for instance, captures attention and satisfies the desire for both novelty and familiarity.

This inclination towards the classics is further emphasized by a significant shift in consumer behavior. A striking 73% now express a preference for a familiar element when exploring new types of food—an increase from 67% in 2021. Particularly in South America, the Middle East, and Africa, where consumers, with a score of 79%, lean towards the comfort of the known rather than the allure of the entirely new.

In this landscape, your artisanal bakery holds the power to delight and resonate with consumers by offering products that bring feelings of warmth and comfort. Think of chocolate chip cookies, apple pies, cinnamon rolls and croissants that not only deliver sweet and warm flavors loved by all, but also evoke the sense of nostalgia.

For those who dare to experiment, consider playing with different textures and formats. In 2024, texture isn't just a feature; it's a valued component that can infuse newness or reinforce familiarity in a baked product. Add a surprising caramel center to your well-known pastries or focus on perfecting the fluffiness of your cake dough—small tweaks that make a big impact.

Stay up-to-date with the latest consumer trends and hypes with Taste Tomorrow!